Referrals 2 Raving Fans

R2R - Welcome

Establishing Your Role As A Marketing Coordinator

Marketing Coordinator Definition, Key Traits + Goals

Key Job Duties as a Marketing Coordinator

Crafting your Identity

What is a brand, what are key elements of a brand, and what are the goals of a brand?

What is an ideal client avatar, why have one, and how to make one

Building an effective marketing Calendar

What is a marketing calendar and what are the 4 primary goals it should achieve?

How to build a marketing calendar

Cultivating Engagement and Influence through Social Media

What is a social media calendar and what are the goals?

How do we build an effective social media calendar?

Anatomy of a post

Inbox Impact: The Power of Email marketing

What is email marketing and what are the goals?

What does a successful marketing campaign look like?

How to deliver an email campaign to email subscribers?

Your Digital Home: Designing a Powerful Website Experience

Goals of a website

What makes for a good website

Understanding your website

Customer Feedback: Using Reviews to Drive Growth

Types of reviews

Asking for reviews

Responding to reviews

The Low Hanging Fruit - Referral Retention

Who are considered low hanging fruit in an orthodontic practice and why do we want to market to these categories?

How do we market to these groups?

It’s all in the reports!

Why set goals?

Example Goals and Reports

R2R Quiz

You've Graduated!

Claim CE Units

Marketing Coordinator Job Description