Referrals 2 Raving Fans™
A masterclass for orthodontic marketing coordinator training.
Your happiest patients are already your best marketing. (They just need a reason to talk about you!) Build a plan that brings in new patients month after month, so growth stops depending on whoever feels creative that week.
Your marketing coordinator turns referrals into raving fans.
Three pillars that give your MC a real plan, and the numbers to prove it's working.
Marketing training
Confidently run a marketing calendar with a strong ROI, while connecting with your patients and your community.
Group collab
Meet others in the industry and dig into real scenarios for building engagement in your digital home.
Best practices
Build a brand identity that makes your office stand out, online and all around town.
9 modules that cover every way patients find you.
From your brand to your referral network, each module stands on its own so your MC can start with whatever needs the most love.
Establishing Your Role as a Marketing Coordinator
Discover the key responsibilities, essential skills, and daily duties that make a successful orthodontic marketing coordinator.
Crafting Your Practice's Identity
Learn how to establish a memorable brand that reflects your practice's personality, builds trust, and sets you apart from the competition.
Building an Effective Marketing Calendar
Master the art of planning and organizing strategic marketing campaigns that keep your practice visible, consistent, and growing year-round.
Cultivating Engagement and Influence Through Social
Learn how to create engaging social media content, build meaningful connections, and turn your online presence into a powerful source of new patient leads.
Inbox Impact: The Power of Email Marketing
Discover how to create effective email campaigns that strengthen patient relationships, increase engagement, and inspire action.
Your Digital Home: Designing a Powerful Website Experience
Understand the essential elements of a high-performing website that attracts visitors, builds credibility, and converts online traffic into new patient consultations.
Customer Feedback: Using Reviews to Drive Growth
Learn how to consistently generate, manage, and leverage patient reviews to strengthen your online reputation and attract new patients.
The Low Hanging Fruit: Patient Retention
Discover how to turn your existing patients and their families into loyal advocates who generate referrals, strengthen relationships, and fuel practice growth.
It's All In The Reports!
Learn which marketing metrics matter most, how to track your return on investment, and how to use data to make smarter decisions that drive practice growth.
Six things every team walks away with. In one masterclass.
One flat tuition covers your whole office. Your MC gets the marketing training, the workbook, the replay window, and the alumni community. No per-seat surprises.
Everything included in Referrals 2 Raving Fans™
$998Whole team · one-timeEvery team member
One registration covers everyone, because your whole team is part of your marketing, from the front desk smile to the chairside selfie.
75+ page workbook
A printed playbook with calendar templates, content ideas, and referral trackers to plan your whole year. (One workbook included.)
90 days replay access
Rewatch on the schedule that fits your practice. Onboard new hires or refresh anytime in the 90-day window.
Bonus material
Extra resources for marketing on a busy schedule: content ideas, event checklists, and referral templates.
twoCREW Alumni group
Membership to the private Facebook group, where MCs across the country swap ideas, share what's working, and cheer each other on.
On-demand delivery
Start whenever your team is ready. No scheduled cohort, each office runs it at its own pace.
Taught by people who have grown real practices
Brittani & Megan, B+Meg, both started in orthodontics at 16 (#firstjobever) and have worked every position in the office. Sisters, not twins. Today they coach ortho teams across the country, and this course is built from what actually works in real practices.
Don't take our word for it.
Answers, before you ask.
We're starting a marketing plan from scratch. Where do we start?+
Right at the start of the course. Module 1 defines the marketing coordinator role, Module 2 helps you craft your practice's identity, and Module 3 turns it all into a marketing calendar you can actually follow.
How do we grow the office with more patients in a very competitive environment?+
Module 2 helps you build a brand that sets you apart from the competition. From there, the course covers social media that turns into new patient leads (Module 4), a website that converts visitors into consultations (Module 6), and turning the patients you already have into loyal advocates who refer (Module 8).
I'm also the office manager and struggle to find time for marketing. Will this help?+
Yes! Lots of offices hand marketing to an OM, TC, or front desk lead. Module 3 gives you a 12-month marketing calendar, so marketing gets planned ahead instead of squeezed in, and it's easier to hand pieces off to the team.
What does the marketing coordinator course cover?+
Everything your MC needs to run marketing like a real job: your practice's brand identity, a 12-month marketing calendar, social media, email marketing, your website, reviews, patient retention and referrals, and the reports that show what's working.
We already work with a marketing agency. Is this still useful?+
Yes! An agency can run your ads, but they can't greet your patients at the front desk. This course covers the in-office, community, and referral marketing only your team can do.
How do we know if our marketing is working?+
You track it. The course covers referral sources, campaign results, and the simple reports that show your doctor which efforts bring in new patients (and which ones to stop paying for).
How is the course delivered?+
It's on-demand, so your team can start whenever they're ready and work through it at their own pace. Rewatch anything during your 90-day replay window.
Can my whole team join?+
Yes, one flat $998 covers your entire office. Your MC gets the marketing training, and the front desk, TC, OM, and doctor can join right alongside them. No per-seat fees.
How many CE credit hours, and who accepts them?+
4 CE hours per team member on completion. Referrals 2 Raving Fans™ is PACE-approved through the joint program provider approval of UpScale Education, LLC and The Wyrick Outlook, so credits are recognized by AGD and most state dental boards. Certificates are issued digitally to each team member's email.
How does my team access the course?+
Each office gets a single login to the course portal so progress and CE credits are tracked accordingly. Watch on any device, laptop, tablet, phone. No app to install.
What happens after I register?+
The Monday after you register, you'll get a welcome email with your course portal login, your 90-day replay window starts, and your printed workbook ships to your office.
What if the course isn't the right fit?+
Please email info@thewyrickoutlook.com within 14 days of course completion if you are unhappy with your purchase.
Turn referrals into raving fans. Register your team.
One tuition covers the whole office, workbook, the replay window, and alumni community included.
Fill in the details and we’ll get you set up.
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Keep B+Meg in your corner every week.
For offices that need a little more than the course. Get custom coaching from B&Meg at a fraction of the cost of 1:1 consulting.
- 4 weekly live group coaching sessions with B + Meg
- Bonus mastermind session
- Editable role specific playbook template
- Personalized implementation action plan
New groups start on the 1st of every month. Register anytime and you’ll join the next one.